3 Tips from the Master of Storytelling: Apple
The interwebs are buzzing with excitement for the unveiling of Apple’s latest gadgets, including the highly anticipated iPhone 5. And of course, all presentation design fans are excited to see the...
View ArticleStorytelling Tips from Zadie Smith
The British novelist, Zadie Smith, has established an extraordinary career at 36 that any lover of literature would envy. She’s written four novels, all of which have received substantial critical...
View ArticleThe Irrefutable Case for Storytelling in Presentations – Part 1
Remember the movie Monty Python and the Holy Grail? There’s this scene where King Arthur cuts off both of the Black Knight’s arms, and the Knight exclaims, “It’s just a flesh wound.” And even after...
View ArticleThe Irrefutable Case for Storytelling in Presentations – Part 2
If you weren’t convinced of the need for storytelling in presentations after last week’s blog post, that’s okay because there’s plenty more evidence where that came from. Jonathan Gottschall doesn’t...
View ArticleWrite like a Mad Man – Tips from David Ogilvy
David Ogilvy puts Don Draper to shame. The original “Mad Man” was known as the Father of Advertising, and left quite a lasting impression on the advertising industry. His books Ogilvy on Advertising...
View ArticleStorytelling Tips from Oprah
You’d be hard-pressed to find someone with a better rags-to-riches story than Oprah. Surely you’re familiar with some of it: Born into poverty to a teenage mother in rural Mississippi, she lived a life...
View ArticleStorytelling & Statistics: A Necessary Bond
If you were given a choice between listening to a 30-minute list of statistics, and listening to a 30-minute story, which would you choose? The answer is fairly obvious as there’s a pretty solid chance...
View ArticleTelling Stories Like Ira Glass
Ira Glass, revered radio personality, is the longtime host of This American Life–– a program that epitomizes compelling storytelling. Full of non-fiction essays, short stories and memoirs, This...
View ArticleChampioning the Unexpected in Storytelling
“‘We learned that by studying cancer cells in culture,’ Defler said. He grinned and spun to face the board, where to wrote two words in enormous print: HENRIETTA LACKS… ‘HeLa cells were one of the...
View ArticleStorytelling Tips from Seth Godin
Seth Godin is a man who needs no introduction. He’s the founder and CEO of Squidoo.com, the author of 15 international bestsellers, and most well known for his innovative, industry-altering thoughts on...
View ArticleThe Presenter's Manifesto: Part 1
Each Wednesday our blog post is dedicated to storytelling. Stories are part of our DNA here at Ethos3. We’re adamant believers that presentations are stronger and more compelling if anchored in a...
View ArticleThe Presenter's Manifesto: Part II
Each Wednesday our blog post is dedicated to storytelling. Stories are part of our DNA here at Ethos3. We’re adamant believers that presentations are stronger and more compelling if anchored in a...
View ArticlePresentation Lessons from Kurt Sutter: Building a Great Narrative
Ever notice how Kurt Sutter’s Sons of Anarchy episodes never stop with the plot twists and cliffhangers? In fact, ever notice how any great narrative has these climactic moments woven into the allotted...
View ArticleFocus on the Narrative, Not the Bullets
Ever wonder how it’s possible that you can recall the most granular details about your social life in high school, but not a thing about Chemistry? There are more eloquent ways to say it, but it’s...
View ArticleThe Jesus Concept
If you really distill stories down to their core elements, it’s often surprising how many of our favorites really share the same foundational pieces. We call these archetypes, and they can be really...
View ArticleWho Is the Story About?
Perhaps the best part of a great story is the way we can get lost in the characters’ lives and experiences. This is the addictive “escape” that draws us back to a gripping show, makes a movie so...
View ArticleThe Genius of Seth McFarlane
Pop culture. Funny. Memorable. These are the words that describe the work of Family Guy’s creator Seth McFarlane. Over the past 9 years, Seth has mastered the art of storytelling using pop culture...
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How To Tell A Story
Meet Henry, Ethos3’s 2nd place winner in SlideShare.net’s The World’s Best Presentation Contest continues to grow in popularity. I still get several e-mails a week asking about it. | View | Upload...
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Storytelling to the Power of X
PPT Live 2008 is quickly approaching. Please join me if you can for the conference which will be taking place in San Diego. I will be speaking on Monday, September 22nd about Storytelling to the...
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Epic Gaming, Epic Storytelling
For starters, this will probably be my one and only post about a video game. On that note, if you ask a teenager today whether they would rather watch TV or play their Wii the most likely answer would...
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